Optimizing a website to make sure that it’s well represented in search engines is a little bit like tidying up the house before company comes over. The search engines are going to visit your site using automated computer programs called “bots” or “spiders.” And when they stop by, you want to make a good impression.
There are a number of things we do to create that positive impression, including:
- Clearly titling each page to communicate what that page is about.
- Creating relevant content on a page that supports the title.
- Using the proper keywords and avoiding industry jargon or lingo.
- Ensuring that all pages are easily accessible through links within the site
- Labeling and naming photos and videos with relevant information.
- Structuring a site to load and run as fast as possible.
Of course, those are just a few examples of what goes into a well optimized website. The interesting thing to note is that, in nearly every example above, what’s good for the search bots is also good for your human visitors. And that’s who you really want to impress, isn’t it?
It shouldn’t be surprising that the factors that influence how well you rank in a search engine are very often the same ones that influence the “usability” of your site. After all, the goal of all major search engines is to provide the best, most relevant websites for any given search term. In other words, Google, Yahoo, and Bing all strive to find sites that people will enjoy visiting and that will fill whatever need they have.
It makes sense then, that sites with clear titles, well-written content, fast load speeds, and clear language would satisfy both search engines and consumers.
The beauty of website optimization is that it’s a win-win-win proposition:
- Search engines find it easy to index your site and award it a high rank position because the purpose and content of your site is clearly stated and well supported.
- Consumers enjoy visiting your site because it answers the question, offers the product, or provides the service they are actively seeking.
- You, as the website owner, receive high rankings in the major search engines, increased traffic to your website, and a higher ROI than any other marketing technique.
Best of all, site optimization can happen at any time. Yes, it’s always best if a site is built from the very beginning with SEO in mind. But even websites that have never performed well in search engines can be “tidied up” to make a fantastic next impression.
If you’d like to learn more about website optimization can do your business, contact Iowa SEO Group today for a free initial consultation.