Website Design Equals a Tidy Store

Continuing on with our series of top seo factors, let’s talk about website design. If, as I tried to establish in the previous installment of this series, we can accept that a good domain name is the online equivalent of prime retail space in a busy shopping district, then we can logically conclude that a well-designed website is akin to having a tidy, well-organized store.

Interestingly enough, this is one of those qualities that you typically don’t notice until it’s missing. You’re not likely to be moved to comment on a store that you can get around in easily – after all, that’s what you’ve come to expect. But if you find yourself in a store that is constantly out of what you need, or in which there seems to be no rhyme or reason to the layout or departmentalization – toothpaste in the dairy section, for example – you’ll quickly get annoyed with the place, probably abandon the search for whatever you came in for in the first place, and likely never return to that particular establishment. [click to continue…]

{ 1 comment }

This is the first of seven articles that will attempt to demystify important seo factors by drawing direct correlations between the steps you’d take to open a store on main street and the steps you’d take to launch a website to do business online.

In this installment, we’ll be discussing why choosing a good domain name is the same as picking out the perfect address for your new retail store, office building, or manufacturing facility.

Location, Location, Location

You want a prime location for your new business. Some place that’s easy to find and easy to give directions to. Your clients should have no trouble locating you in the busy retail/office/industrial space where you’re setting up shop and they should be able to easily guide their friends and family

Good Domain Name

A good domain name is like premium retail space.

there when they tell them what a great experience they had doing business with you.

In online terms, this is your URL or domain name. In other words, this is what people type into the address bar to get to your website (www.YourDomainName.com).

[click to continue…]

{ 2 comments }

Top SEO Factors Simplified

November 9, 2011

When speaking with small business owners, I often get asked what the most important SEO ranking factors are. At its core, the question is pretty simple: What can I do to my website to make it show up better in search engines?But like most other SEO consultants, I have a gift for offering complicated answers [...]

Read the full article →

Can SEO Work Too Well?

November 2, 2011

Is it possible for search engine optimization to work too well? It would seem so, at least according to one former client. He made it clear that he wanted his phone to stop ringing and that he blamed me for causing the unwelcome disruption caused by the steady flow of prospective new customers. I’m not [...]

Read the full article →

SEO Is Not Spam

October 27, 2011

Matt Cutts just gave the world of SEO a great big warm video hug. It wasn’t so much his declaration that Google “doesn’t consider SEO to be spam,”  (I never thought they did) but rather his succinct explanation of SEO coupled with an unequivocal endorsement of search engine optimization as a powerful and valuable tool [...]

Read the full article →

What is SEO?

September 21, 2011

In the simplest terms, search engine optimization – or SEO – is a set of techniques that make it easier for people to find your website on the internet. In more technical terms, it is “improving the visibility of a website within ‘organic’ search results.” The goal of SEO is to drive visitors to your [...]

Read the full article →

Think Locally. Act Globally.

August 16, 2011

You thought it was the other way around? Yes, in most cases you’re encouraged to take a world view while tending your own backyard. But when it comes to Search Engine Optimization (SEO), we feel it’s better to be a touch myopic — to focus on the businesses and customers that are right next door, [...]

Read the full article →