Website Design Equals a Tidy Store

Continuing on with our series of top seo factors, let’s talk about website design. If, as I tried to establish in the previous installment of this series, we can accept that a good domain name is the online equivalent of prime retail space in a busy shopping district, then we can logically conclude that a well-designed website is akin to having a tidy, well-organized store.

Interestingly enough, this is one of those qualities that you typically don’t notice until it’s missing. You’re not likely to be moved to comment on a store that you can get around in easily – after all, that’s what you’ve come to expect. But if you find yourself in a store that is constantly out of what you need, or in which there seems to be no rhyme or reason to the layout or departmentalization – toothpaste in the dairy section, for example – you’ll quickly get annoyed with the place, probably abandon the search for whatever you came in for in the first place, and likely never return to that particular establishment. [click to continue…]

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This is the first of seven articles that will attempt to demystify important seo factors by drawing direct correlations between the steps you’d take to open a store on main street and the steps you’d take to launch a website to do business online.

In this installment, we’ll be discussing why choosing a good domain name is the same as picking out the perfect address for your new retail store, office building, or manufacturing facility.

Location, Location, Location

You want a prime location for your new business. Some place that’s easy to find and easy to give directions to. Your clients should have no trouble locating you in the busy retail/office/industrial space where you’re setting up shop and they should be able to easily guide their friends and family

Good Domain Name

A good domain name is like premium retail space.

there when they tell them what a great experience they had doing business with you.

In online terms, this is your URL or domain name. In other words, this is what people type into the address bar to get to your website (

[click to continue…]


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